Research: Who Are The Target Audience For My Artist?

Lewis is 17 and lives in Kettering, his biggest passions are music and media studies,  Lewis always listens to music whenever he can because he is very interested in music which is why he is a big fan of media. Lewis listens to music in a range of different ways such as on his Apple devices (iPhone and iPad), on websites such as YouTube etc. When doing his school work, he listens to music as it keeps him focused and stops him from being distracted from others. Lewis loves listening to all types of music apart from heavy rock and classical as this he find classical boring and just despises heavy rock. His 2 favourite genres would be dance and hip hop.

Lewis wishes to go to festivals and concerts, but he is unable to get to them easily because of travel arrangements and money, he watches all kinds of festivals on YouTube and other sites. However, he does go to a lot of parties with his mates.Lewis mates have the same interest in music as he does and he is always telling his mates about new songs that have came out and getting his mates to listen to them. Lewis' favourite bands/singers are Imagine Dragons, Kendrick Lamar and Drake. If i asked Lewis what his favourite song would be from all 3 choices, it will probably be Imagine Dragons, Its Time.

Lewis really wants to drive as soon as he can in order for him to go to these concerts and festivals which he is dying to go to. Lewis follows all 3 of his favourite bands/singers on Facebook, Twitter and Instagram to see what they are up and so they can keep up to date with them as well as seeing what his friends are up to and interacting with them.  He doesnt like reading music magazines because he isnt a reading type of guy but watches interviews of them on the internet, one thing I have noticed about Lewis is that he doesnt dress like any members of his favourite artists which is unusual because so many people do, but he is just a casual dresser.

With the improvement of technology, Lewis very rarely buys CD's because it is all free on the internet and he always uses Spotify as as way of listening to music because he can create playlists of all of his favourite songs easily and for free. He also listens to music on TV and on various websites. When listening to music, he has a very strong interest in watching the music videos and how much they relate to the song, this is because he likes the story that goes on in the video and how he can use these for inspiration when it comes to him creating his own.

His music choice isnt influenced at all by other family members which is a bit strange because when you are a child, you listen to a lot of music that your parents listened to but he isnt that type of person. I asked about the 3 selections and why he likes their music, he told me about the lyrics in the song are powerful and the beat that goes with them as well which makes it sound amazing.